gender binary – The Establishment https://theestablishment.co Mon, 22 Apr 2019 20:17:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://theestablishment.co/wp-content/uploads/2018/05/cropped-EST_stamp_socialmedia_600x600-32x32.jpg gender binary – The Establishment https://theestablishment.co 32 32 Pink As F*ck: The Colorful History Of A Sex Symbol   https://theestablishment.co/pink-as-fck-the-colorful-history-of-a-sex-symbol/ Mon, 15 Oct 2018 07:45:16 +0000 https://theestablishment.co/?p=10480 Read more]]> Pink is an outrageous color.

Liberated from the “feminine care” aisle, you take a little pink box into the bathroom. You remove the device from its packaging, urinate, and wait for those tell-tale pink lines. As an expectant parent, everyone will wonder, girl or boy? Pink or blue? Because when it comes to the color pink, whether used traditionally, humorously, or ironically, pink remains emblematic of the double X chromosome. It is associated with babies, little girls, femininity, softness, and superficiality; hence the “feminine care” aisle’s pink palette.

Pink is associated with genitals, sexual intercourse, and sexuality. While the pink packaging on that pregnancy test don’t tell you if you are having a boy or a girl, they do tell you one thing: pink is a physically charged color. Pink is a sex symbol.

In the 1980s, with the advent of prenatal testing, parents quickly became fixated on their child’s sex (or really, their genitalia), and this foreknowledge fueled existing sexist color coding. In 1985, Luvs introduced pink and blue disposable diapers that featured slightly different padding for “boys” (in-front) and “girls” (in the middle). Prior to 1900, most infants in the United States wore white clothing, regardless of sex. These white ensembles signified a child’s age, while colorful accents were often based off of a child’s physical characteristics—brunettes wore pink; blondes dressed up in blue.

With the twentieth century’s infatuation with colorful baby clothes, the emphasis shifted from age to sex. As the blogger “Distracted Daddy” wrote in a post on his daughter’s all pink outfits, “hopefully once she is no longer a baby and any stranger can guess her gender at forty yards away, we can move on from this color.”

Pink, as a color in fashion, first appeared in the French royal court of the eighteenth century. From the Palace of Versailles this color spread throughout the Western World and was regarded not as an infantile color, but a “courtly and royal” pigment appropriate for clothing elite men and women alike. Ascending the throne in 1715, Louis XV’s mistress, Madame de Pompadour, cultivated pink as her favorite color.

Jeanne-Antoinette Poisson, Marquise de Pompadour in the act of “pinking.”

In her portrait by François Boucher, Jeanne-Antoinette Poisson, Marquise de Pompadour, is at her toilette in the act of “pinking.” This facial flush, usually associated with sexual arousal or intense emotion is, however, painted on—Madame Pompadour’s compact of blush and powdered brush reveal that her appearance is cosmetic and manufactured, however desirable. 

Following the synthetic production of very bright, almost garish pinks, pink became a color at home in both “high” and “low” culture. Costume designers throughout the 1950s and ‘60s utilized pink in musicals as chromatic eye-candy, outfitting the sexually confident female or traditionally feminine woman in pink clothing.

The 1957 romantic comedy Funny Face, features a stalwart magazine editor directing “women everywhere to ‘think pink.’” In addition to handbags and shampoo, “think pink’s” song and dance sequence included an homage to Jean-Honoré Fragonard’s The Swing (1767), with a slow-motion shot of a girl on a swing dressed head-to-toe in—you guessed it, pink.

A positive pink theory was studied in the Baker-Miller experiment. Baker-Miller, a shade of pink created by mixing red and white, was painted in the holding cells of naval facilities in 1970 by the biosocial researcher Alexander Schauss. Also known as “Drunk Tank Pink,” the experiment showed that the color lowered prisoners’ heart rates and decreased physical aggression. Centuries later, scientists and social historians remain obsessed with pink’s capacity to activate the human psyche, or produce psycho-emotional responses.


Also known as “Drunk Tank Pink,” the experiment showed that the color lowered prisoners’ heart rates and decreased physical aggression.
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Hollywood’s infatuation with the potentiality of technicolor was one part of larger national sentiment; America was “in the pink” with postwar prosperity, giddy that the war was over and ready for some serious shopping. The same year Funny Face premiered on the silver screen, Hollywood’s bombshell, Jayne Mansfield, purchased “the Pink Palace,” complete with a ceiling-to-floor pink shag carpeted bathroom. But Mansfield wasn’t the only celebrity being enveloped in pink. Singer, songwriter, and actor, Elvis Presley, not only wore pink suits, jackets, and trousers, he also drove a pink car and slept in a pink bedroom.

Sex icons, both male and female, were channeling pink’s promise of prosperity and positivity. When asked why pink, Mansfield reflected, “because it made me happy.” This “pink effect” materialized at a party celebrating Mansfield’s pink swimming pool, in which she filled it to the brim with pink champagne.

Within that year, An Affair to Remember starring Cary Grant and Deborah Kerr premiered in cinemas with a pink opening title sequence and a featured specialty cocktail: pink champagne. The film begins with Grant and Kerr on a cruise from Europe to New York, and despite being engaged to other people, they decide to have an affair on board with all the characteristics of pink champagne, “fun, light, and enjoyable.”

But even with the nation’s collective intoxication with this rosy hue, pink was, and remains, a divisive color with contentiousness, coloring newspapers throughout the mid-twentieth century.

In 1950, Helen Gahagan Douglas, a blue-blooded Broadway star turned politician, would go head-to-head against Richard Nixon for a seat on the U.S. senate in the state of California. During the political campaign—due to her close ties with communist sympathizers within the movie-industry—a San Jose newspaper reported that if Douglas was not exactly red, she was “decidedly pink.” Pinko quickly became a noun for someone soft on communism.

Throughout the election, Nixon’s team printed damaging propaganda in opposition to Douglas on pink paper. These “pink sheets,” along with Los Angeles Daily News’ printing of the nickname “Pink Lady,” colored Douglas’ political career. Tricky Dicky famously declared that Douglas was, “pink right down to her underwear;” his off-color comment positioned pink as both a political pejorative (communist sympathizer) and illicitly sexual.

In 1991, Susan G. Komen handed out pink ribbons to runners in the New York City Survivor Race. The ribbon, designed by Evelyn Lauder of the Estée Lauder Companies in collaboration with an editor at Self magazine, was influenced by HIV and AIDS organizations’ red ribbon. That same year, 1991, the Visual AIDS Artists’ Caucus created “The Ribbon Project.”

The artist driven organization had tried to stay away from colors traditionally associated with homosexuality, but in Germany, male sex workers were referred to as Rosarote, which literally translates to “pink-red.” This colorful nickname was also the inspiration behind the pink triangle assigned to gay and lesbian inmates in concentration camps during World War II.

Over the years, the connotation of pink with the sexually transgressive has been reclaimed by activists (queer and straight), into a symbol of resistance. Yet, Gayle Sulik, author of Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health sees pink as a reinforcer of  “the notion that breast cancer is a danger only because it threatens women’s sexual identity and men’s access to their breasts.” 

Breast cancer’s pink ribbon not only defines it as a woman’s disease, it emphasizes notions of traditional femininity as it relates to the female body, specifically the nipples on a white human female’s breasts. As Gemma Tarlach writes, “nowhere, perhaps aside from Hooters, is the equation more ingrained than in the breast cancer industry…woman=breast=pink.”  

This juxtaposition of pink’s association with heightened femininity and underlying sexuality was embraced in “millennial pink.” The early 2000s saw female empowerment books employ pink in their cover art at around the same moment women were being taught to wear pink on Wednesdays.

This “ironic pink” attempted to extract the sugary sweetness of Malibu Barbie and replace it with the girlboss attitude of the Plastics from Mean Girls. Despite the rebrand, millennial pink’s not-for-little girls-ness carries with it the color’s storied sexual past.

On January 21st, 2017, 500,000 men and women, young and old, walked in The Women’s March on Washington, D.C. Throughout the day, news channels and social media sites broadcasted images showcasing the diversity of the march’s participants, but the photos also captured the movement’s clearest demarcation of empowerment and protest: the color pink. The leading article of clothing that contributed to this “pink effect” was the Pussyhat.

When asked about the pussy hat’s signature color, co-founders Krista Suh and Jayna Zweiman, said, “wearing pink together is a powerful statement that we are unapologetically feminine and we unapologetically stand for women’s rights.” But not everyone felt the choice of pink, or the “pussy hat,” was the ideal icon for the Women’s March. Washington Post columnist Petula Dvorak wrote a public address to her “sisters,” stating, that the “cute and fun” color threatened to trivialize women’s issues

In an effort to belittle President Donald Trump’s proposed Southern border wall, a group of interns at the architecture film Estudio 3.14 created 3D renderings of the wall. The “Prison-Wall Project,” allowed the public to see just what Mr. Trump’s “big,” “beautiful,” and “physical,” wall might look like. The designers’ concept? A bright pink wall that doubles as a prison.

As the President stated that Mexico will pay for the wall, the designers’ model pays homage to the Mexican architect Luis Barragán, most known for his pink-colored geometric buildings throughout Mexico. Barragán once referred to his pink floorplans as “architectural stripteases.” At Estudio 3.14, the pink design is not only nationalistic, its color undresses the American dream. It is the embodiment of Trump’s wall in all “its gorgeous perversity.”  

Estudio 3.14 created 3D renderings of Trump’s imagined wall in their “Prison-Wall Project.”

Pink, as a wall, or a mark on a pregnancy test, is a contentious line carrying alone within it the diacritical distinction pink/blue. Girl or boy. As the beauty expert Eve Nelson wrote in her novel, Take It From Eve, “while it’s true that she [a female infant] cannot actively appreciate a pink ribbon…these things set the mood.” This belief in the formation of a feminine personality from early childhood exposure to pink, was condemned throughout the uni-sex era of the 1970s by mothers who viewed the gendered clothing of their early twentieth century upbringing through the lens of second-wave feminism. Despite these anti-pink crusaders, pink’s stereotypes remain salient, even when contradicted in practice.

The Pink Tax, named after the color of products that are marketed to attract women and girls, refers to the price difference for female-targeted commodities compared to male or “gender-neutral” goods. On average, products for women or girls cost seven percent more than comparable products for men and boys. The Bic pen “For Her” is just one example of this prevailing sexist consumer culture. Designed for women, with a comfortable rubber grip for “female hands,” the pen demonstrates pink’s complex cultural history built, in large part on, sexual biology.

This “pink double-standard” found adoring fans in the American animated television series Jem and the Holograms. By day, Jerrica Benton was the owner of a music company, by night, she was Jem, lead singer of the Holograms. On television and on toy shelves, Jerrica and Jem wore pink.

Within the show’s narrative, pink linked Jerrica and Jem’s secret identities, and boldly showed pink as a color like none other—an innocent, yet honest representation of pink’s dualism in art, fashion, cosmetics, politics and pop culture. This notion of a color having two sides (natural and unnatural, virginal and virile, or male and female) was parodied in a 2005 Robot Chicken episode where Jem, dressed in her iconic pink wrap dress, is caught using a urinal in the men’s restroom.

As a color frequently found in flowers, alcohol and sweets, quartz crystals, a setting sunscape, genitalia, skin tones and discoloration, pink’s connotations take inspiration and innuendos from the physical world—it is a color with physicality. The use of pink as a current political statement in response to our contemporary government or as the latest trend, draws upon the versatility of pink’s associations, it’s intrinsic connection to the human condition, and its ability to arouse our sense of smell, alter our outlook, tantalize our taste buds, evoke our childhoods, or elicit a sense of touch.

It’s truly an outrageous color.

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Listen To The Sound Of Gender Transforming: Five-Tracks Of Resistance https://theestablishment.co/listen-to-the-sound-of-gender-transforming-five-tracks-of-resistance/ Wed, 22 Aug 2018 08:17:35 +0000 https://theestablishment.co/?p=1144 Read more]]>

We experience not only the in-betweenness of gender, but also the instability of ‘home.’

I’m Ayesha Sharma, and I’m an agender multimedia creative. I move through emotions like waves and, especially with the experience of gender and cultural dysphoria, I’ve felt an urgency in the past year to find a community that would provide comfort in shared identities and could foster mutual growth at the same time.

I was motivated to find a medium to share these discussions around gender and cultural dysphoria sonically.

On several warm December afternoons in Cape Town, South Africa, old and new friends sat down around a coffee table to discuss something that was relevant to all of us: gender disruption. We are six trans and gender variant people of color who share a real boredom in the gender binary.

Some of us were determined in our resistance of gender conformity while others had grown tired and frustrated from the backlash we’d received and the dysphoria we experienced.

We had gathered on these afternoons to collaborate and spend time with one another, but our meetings offered us much more: community affirmation toward some of our daily struggles.


Shared identity definitely does not mean shared experience, but it can provide mutual comfort and potential growth.
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The group of us includes Rumano Fabrishh, Jay-Aeron Gertse, Reinhard Mahalie, Nazlee Saif Arbee, Suhail Kapdi, Saadiq Shiraz Soeker, and me, Ayesha Sharma.

We’re from South Africa, Namibia, and the United States.

From Southern Africa, East Africa, South Asia, and Southeast Asia; we are diasporic migrants through generations.

And so we experience not only the in-betweenness of gender, but some of us also feel the instability of “home.”

I produced the beats for each track through personal meditations on diaspora and gender resistance and then traveled to Cape Town to take part in relevant conversations with other trans and variant people of color.

I then recorded our conversations and later sampled words, phrases, and sounds from these recordings to overlap and mix with the theme-inspired beats I had produced.

The process evolved to become this autoethnographic EP, called Diasphoria: A Narrative Archive for and by Trans People of Color. The EP features two main tracks, “Catharsis” and “Imagining.” “Catharsis” is meant to stand as an ideological and emotional exploration of (gender) oppression and imagining as a journey in seeking elevation from the personal struggles that oppression brings as well as from the mental restrictions that keep us from actualizing our expansive selves.

This five-track recording offers a taste of our theory-forming, community-affirming group discussions.

Trans and gender variant people of color, like in this very project, are often the creators of content; the teachers, and the earth-shakers.

That’s why, when several conversations are sliced up and put together, they stand as an exhibition of new knowledge — new theory. Trans and gender variant POC are academics, journalists, and creatives in the fact that our personal acts of resistance and persistence boldly oppose colonial social structures. In that, people who occupy these identities have the potential to be role models and uncomfortable truth tellers.

The sentiments shared in this EP are arranged specifically for trans and gender variant POC listeners, as the discussions themselves were initiated with the intention to promote insight, affirmation, and expansion based on shared identities.

They comment on colonialism and the gender binary, gendered bodies, queer desire, self-confidence and community affirmation, religion, morality, social media community, and much more.

Others who are not trans and gender variant POC are invited to listen to this EP too, but with the understanding that the goal shouldn’t only be to consume, but to hold oneself accountable to meaningful reparations as well.

Some of the ways that this is possible are by promoting the media visibility of trans and gender variant POC creatives as well as by supporting representation of trans people by trans people, when cis queers often gain disproportionate mobility for capitalizing on them instead.

This project would not have been possible without the energy and time of my friends and collaborators.

Jay, Rumano, and Reinhold

JayRumano, and Reinhard are an inspiring team who possess the capabilities to revolutionize their industries and people’s lives in the process.

Saif, Suhail, and Shiraz

Saif is passionate, intentional, and steadfast in their messages of liberation, meaning that they come away from most interactions either getting free things, loyal admirers, or stupefied students. Suhail is a hilarious, humble, and explorative soul whose interests are subtly rooted in a motivation toward deeper meaning and morality. Shiraz is a force whose essence and beliefs challenge traditional knowledge through creative practice.

Wandile Dhlamini

Wandile Dhlamini was the illustrator for this project and created its cover in addition to individualized designs for each track. They’re brilliant, bold, hilarious, and talented in pretty much everything they do.

If you like what you hear in this project, share it. You can also download all five tracks directly through Bandcamp.

Also, check out my feature on this project’s collaborators soon to be released on Everyday Feminism and be sure to follow everyone on social media to support their latest work. You won’t regret it.

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